One of the primary issues with the average American diet today is the overabundance of red meat. In addition to producing products that are more sustainable and better for the environment, Beyond Meat is also doing its part to make us all healthier. According to a life cycle assessment (LCA) of the Beyond Burger conducted by researchers at the University of Michigan, the Beyond Burger that Beyond Meat developed for Carl’s Jr generates 90% less greenhouse gas emissions throughout its production, requires 46% less energy to produce, and has 93% less impact on land use than a burger that is made using a quarter-pound of real beef. ![]() By making plant-based foods that look and taste like real meat, Beyond Meat can do its part to change consumer habits for the better without forcing the consumer to feel as if they have sacrificed something in the process.įrom an environmental standpoint, Beyond Meat is undoubtedly doing an extraordinary job. Beyond Meat was founded in many ways as a direct response to the many health and ecological problems that the world now faces. For Beyond Meat founder Ethan Brown, though, taking Beyond Meat to the highest levels of success was always about more than just the money. Therefore, it’s safe to say that Beyond Meat has undoubtedly enjoyed a high degree of success. In 2019, Beyond Meat partnered with Dunkin Donuts to create the Beyond Meat Breakfast Sausage, and in 2018 TGI Fridays launched the Beyond Cheeseburger across the nation. In addition to this well-known partnership though, Beyond Meat has also partnered with dozens of other restaurants over the years to create a wide range of new vegan dishes. One of Beyond Meat’s more famous partnerships was their partnership with Carl’s Jr in 2018 to launch the “Beyond Burger” – a burger made using a plant-based meat patty. Over the years, Beyond Meat has partnered with a wide range of restaurants to develop flavorful vegan dishes that look and taste as if they were made using real meat. Shortly thereafter, Beyond Meat began partnering with restaurants to introduce new vegan dishes that were made using Beyond Meat’s products. With the popularity of its first for-retail product quickly taking off, Beyond Meat went on to develop and launch a plant-based beef substitute as well just one year later. After receiving funding from big-name investors such as Bill Gates and Tyson Foods, Beyond Meat began developing its first line of plant-based meat substitutes.īeyond Meat enjoyed its first entrance into the retail market in 2013 when the company began selling a plant-based chicken substitute to Whole Food markets across the country. ![]() While Beyond Meat’s international success is certainly thanks especially to the company’s ability to make healthy and great-tasting plant-based meat substitutes, Beyond Meat has done an excellent job of marketing their products as well – and the Beyond Meat logo has played a critical role in these marketing efforts.īelow, we’ll explore the brief yet the interesting history of Beyond Meat and how they became one of the most successful vegan culinary companies in the world today, as well as take a look at the Beyond Meat logo design and how that logo has played a role in Beyond Meat’s worldwide success.īeyond Meat was first founded in 2009 by Ethan Brown. With vegan and vegetarian diets rapidly gaining popularity in the United States and across the world as people begin attempting to live a healthier lifestyle and lower their ecological footprint, Beyond Meat has capitalized on a wave in the culinary industry that has enabled them to become a highly successful company, while focusing on only a single culinary niche – making plants taste like meat. Since first being founded in 2009, Beyond Meat is a company that has taken the culinary world by storm thanks to its wide range of plant-based meat substitutes that look and taste like real meat. This is a look at Beyond Meat Logo and how the business was started.
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